“Hipster Words”


Hipster words is a serie of posters created to promote the new Sudtipos typeface Hipster Script.
Designed by Ale Paul with the creative phrases written by Jon Parker.

About the typeface.

Hipster Script is another of my habitual attempts at trying to reduce the divide between manual and digital. In this case, I try to articulate brush lettering, try to get the computer to emulate continuous painting. The process wasnt that different from my work with Feel Scripts shot at computerized commercial lettering, though here we have a more casual contrast, rather than the high seriousness of the Copperplate script. Swashes, alternates, ligatures — too many of them, all trying to make the interplay between the tool’s two extreme widths remain faithful to hand movement subtleties. I also toyed with ligatures containing apostrophes, something I’ve never seen before. With this typeface I think I’ve become more balanced in uniting the spontaneity of post-war ad lettering with the current trends in illustration and design.

Hipster Script received a Judge’s choice Certificate of Excellence at theType Directors of New York and was selected to be part of the Bienal Tipos Latinos 2012.
License Hipster Script with a 30% off for a limited time at http://www.myfonts.com/fonts/sudtipos/hipster-script-pro/




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